NeoPop Shop is a pretend shop with pretend money. It exists to try ideas that a real shop could copy: choosing without pressure, seeing why you're shown things, and spending only what you meant to. Everything below is something you can try in a minute.
In the shop: every find has a "Why this?" link that lists the real reasons it's on your screen, or says plainly that there isn't one. The shop keeps a short taste list on your device only. You can read it, mark things "less of this", forget it or switch it off.
A real shop could: show shoppers what its recommendations are based on, and let them correct it.
Try it in the shop →In the shop: describe what you need, like "a cosy gift under 150", or tap a starter. Pip suggests up to three finds and says why each one fits, using your own words. If the matching service is unavailable, it matches words on your device instead and tells you so.
A real shop could: replace filter menus with plain-language requests, and always show its reasoning.
Try it: press Ask Pip →In the shop: "Think it over" sets a find aside for a night. You can say what's making you pause (the price, whether you need it, something similar you own), and when the night is up Pip answers that with facts. Keeping it and letting it go earn the same bonus.
A real shop could: help people decide, rather than chase them with reminder emails.
Try it: open any find →In the shop: you can always buy. If a haul costs more than your wallet holds, the rest goes on a tab with no interest, no deadline and no penalty. What you earn pays it down first, and it clears when the week rolls over.
A real shop could: make the cost of a choice visible without turning it into a refusal or a trap.
Try it: fill your basket →In the shop: save a few finds and press "Share this shelf" to get a link. The finds are written into the link itself, so nothing is uploaded and nobody needs an account. The person who opens it sees just those finds and can save any of them.
A real shop could: let people send a wish list or a gift idea without signing anyone up or storing the list.
Try it: save a find, then share →On any find: open "Why this price?" to see an invented split of what the price pays for, from materials and design to postage, running costs and the shop's margin.
A real shop could: publish where the money goes, including its own margin.
Try it: open any find →On any find: say how often you'd use it and see the cost per use over a year, alongside anything you already own that does a similar job. It never tells you to buy or not to.
A real shop could: help people check a purchase against how they will really use it.
Try it: open any find →In the footer: choose larger text, reduce movement, or raise the contrast. The choices are saved on your device and apply on every page.
A real shop could: put these controls one press away instead of leaving them buried in device settings.
Open reading settings →On any find: press "Compare with another find", choose what matters most, and see the two side by side in words rather than a spec table, followed by one verdict. It always says what the other find does better.
A real shop could: compare products by what shoppers care about and show the trade-off, without hiding the option it would rather not sell.
Try it: open any find →In the shop: pick "A warmer home", "Host a game night" or "A weekend away", or describe it, and the shop builds a small collection across departments within your budget. It flags a missing essential or an overspend, lets you swap, keep or leave out any item, and can cut the total by a fifth or make the set more colourful.
A real shop could: sell the whole plan instead of one item at a time, and make the budget the thing you steer with.
Try it: press Build an occasion →In My taste or the builder: switch on gift mode when you're shopping for someone else. For three hours nothing you look at teaches the shop about you, so a present doesn't change your recommendations.
A real shop could: stop a one-off gift from following you around for months.
Try it: open My taste →On a photo find's page: place the find over your phone's camera or a photo of your room, drag and size it, and save a picture. It's always marked "not to scale", and the camera picture never leaves your device.
A real shop could: let people see a product in context without uploading their home to anyone, and be honest that a preview shows the look, not the fit.
Try it: open a photo find →Above the grid: Calm shows fewer, larger cards and no banners or movement. Quick shows a dense grid. You choose, and the shop never guesses your mood for you.
A real shop could: offer a calm mode and a fast mode as plain settings rather than inferring them from behaviour.
Try it: pick Calm or Quick →At the basket: choose a later, invented arrival for a few Sparks back. The shop says plainly that in the shop your finds join your Cloudroom straight away either way.
A real shop could: pay people a little to accept slower, consolidated delivery.
Try it: fill your basket →On any find: an invented story of its materials, workshop, finishing and packing, with a plain note that it's made up.
A real shop could: tell the real version the same way, without needing a blockchain to do it.
Try it: open any find →Under the departments: filter the whole shop by how things look and feel: Sunny side, Sea glass, Midnight, Cosy corner, A little strange and more. The colour vibes come from each photo's measured main colour.
A real shop could: let people shop by mood and look as well as by category, using what's already in the images.
Try it: pick a vibe →In My taste: a one-minute this-or-that quiz, and plain More and Less buttons for every vibe, tune "Picked for you". It stays on your device and is off during gift mode.
A real shop could: ask people what they like, once, rather than infer it from everything they do.
Try it: open My taste →On any find: a twelve-week chart that always agrees with the reference price shown beside it, so a "was" price can be checked.
A real shop could: publish true price history so no discount has to be taken on trust.
Try it: open any find →In the Showroom: for each find you own, when you got it, what you paid, care notes, what Second Spin would pay, and an invented order-to-delivery journey.
A real shop could: keep receipts, care guides, resale value and order tracking in one place per product.
Open the Showroom →On "Picked for you": comfort zone, pleasant surprise or wild card. Surprise swaps half the shelf for finds that share a vibe or mood with your taste; wild card picks departments you haven't looked at. Each card says which kind of pick it is.
A real shop could: let people set how far a recommender may stray, instead of guessing, and say so on every card.
Try it: open My taste, then the dial →Ten finds, room for three. It then reads what your three say (cosy, practical, bold, quiet, statement or light on the pocket) from facts about the finds, and nothing is bought.
A real shop could: learn what people value from a choice they enjoy making, and show them what was learned.
Try it: Play and explore →In the occasion builder: make a collection more playful, more understated or aim for half the total. Anything you've marked Kept stays, and Undo puts it back.
A real shop could: treat a basket as something to tune, with the person's favourites locked.
Try it: Build an occasion →Pick an era, then slide one slot at a time from its own way of doing things to today's. Everything shown is on sale now, and the eras are loose moods, not period research.
A real shop could: show how an old look translates to what's actually in stock today.
Try it: Time machine →Owned, saved and kept in one place: it spots doubles, shows what would round the shelf out, and keeps one line a week of what you leaned towards. It stays on your device and can be cleared.
A real shop could: turn a wishlist into a picture of someone's taste, without an account.
Try it: open My shelf →Three finds from three departments that share something real: nearly the same measured photo colour, or a word in their names. The same pairing all day, and you can follow the colour or word across the shop.
A real shop could: surface unexpected links between categories, and only claim what the data shows.
Try it: Play and explore →Budget, who's coming and a mood give a plan for a day with steps, things that need nothing bought, and optional finds you can leave out.
A real shop could: start from what people want to do, and treat the products as optional.
Try it: Weekend generator →One brief, two ways to meet it, built with the same budget and set side by side: cost, room it takes, colour, mood and how many departments. Choosing one opens it in the occasion builder.
A real shop could: let people see what each path costs them before choosing a direction.
Try it: Two futures →Open any find and step to the next or previous one in the same list with the buttons, the arrow keys or a swipe. The list is the whole range you were browsing, whatever department, vibe, search or sort.
A real shop could: let people compare a whole shelf one find at a time without going back to the grid.
Try it: open any find →Every stamp and coin comes from an invented country. Each has a page, and sets just show how many you have: no reward for completing one and no countdown.
A real shop could: give collectors context and let them see their collection's shape without turning it into a chase.
Try it: Stamps & Coins →Pick a day and only finds whose (invented) delivery would arrive by then stay in the grid, using the same estimate your basket quotes.
A real shop could: let people shop for the date they need rather than finding out at checkout.
Try it: the Arrives menu →A six-word save phrase carries your game to another device. Your save is scrambled on your device before it is uploaded, so the shop can't read it, and there is no email, password or account.
A real shop could: let people move between devices without handing over an email address, and hold nothing it can read.
Try it: footer, Keep my game safe →On any find: its closest matches by sort, colour, mood and price, each with its reason. Under the departments: pick a colour and see finds whose photo is near it. Both use the colours measured from the photos, on your device.
A real shop could: let people look for "something like that" without describing it, and say why each match is there.
Try it: Find by colour →Pinch, scroll or tap to look closely at a find's photo, drag to move, and swipe to the next find in your list.
A real shop could: let people inspect detail before buying, with controls that work by touch, mouse and keyboard.
Try it: open a find, press Zoom in →A few questions give a suggested size for clothes, shoes, caps and pet wear, with the reasons and the chart. The sizes are invented, and your answers are only remembered if you tick the box.
A real shop could: cut size-related returns by explaining the suggestion and showing the chart, without a body scan.
Try it: a find in Fashion →In the showroom: the finds you collect sit in a room you arrange. It shows how something might look in your space, and you can save a picture of the room.
A real shop could: let you place things in your own space before deciding.
Try it in the showroom →In the shop: fictional NPCs have readable personalities and will haggle with you, with no timers. Weekly story deals keep one price all week, with no countdown and no sell-out.
A real shop could: promote things honestly, without invented urgency.
Try it: pick a find and haggle →In the shop: three invented price-history cases a day, to practise spotting a real discount from a fake one. There's no timer and no penalty for a wrong answer.
A real shop could: show a find's price history so nobody has to guess.
Try it: open Deal Detective →In My progress: the weekly plan is your own target, not a limit. Sparks you pass on fill the Pass Jar, and each full jar unlocks a Cloudroom decoration.
A real shop could: celebrate a considered "no" as well as a "yes".
See My progress →Behind the scenes: pick, pack and ship orders, match substitutions, keep shelves faced, handle returns and IT tickets, at your own pace. It shows what happens between "Buy" and the doorstep.
A real shop could: help customers understand what delivery and returns really involve.
Go through the Staff Door →Your progress, taste list, saved finds and basket stay in this browser. A shelf you share travels inside the link itself, so it isn't stored anywhere else. Only three things can ever leave it, and only if you choose: optional anonymous daily totals, the end-of-pilot survey, and an encrypted save if you make a save phrase (scrambled on your device, so nobody else can read it). The words you type to Ask Pip go to a matching service to find suggestions, aren't stored, and aren't linked to you. Open My taste in the shop footer to see, or erase, everything the shop remembers about what you look at.
The shop is a static website with a small Cloudflare Worker behind it. Almost everything runs in your browser. The Worker handles Ask Pip's matching, the optional anonymous totals and the survey, and stores them in a small database. The product photos were generated by an AI image model, all the brands, products and reviews are invented, and the Staff Door desks are written from scratch.