NeoPop THE ANTI-FOMO SHOP
Level 10 / 70 XP
Fictional shop: no real money, products or delivery. Sparks have no monetary value. How it works
This week's drop

Find something worth keeping.

Collect your favourite finds, or run the store behind them. Earn Sparks and decorate your Cloudroom. No real money, no pressure.

Run the store
TODAY'S FLOOR

Fresh finds

A new mix every visit. Pick a department to browse it.

Browse by vibe or colour
Or browse by vibe
Or find by colour
YOUR SAVED SHELF

Save for later 0

Your saved finds stay on this device. No reminders, deadlines or stock alerts.

MORE WAYS TO SHOP

Not sure what you're after?

Ask Pip, build a whole room, try an idea out, or see this week's picks. All of it is optional.

Not sure what fits?Pip uses only the answers you choose—never your browsing history.
Just looking?Rooms and ideas to try out. No pressure to buy.
THIS WEEK'S THEME

Rainy Day

How themes work

    Themes rotate in this order and come back around, so nothing is missable. A theme changes how the shop looks—never the prices, the drop or what you can earn.

    NPC STORY DEAL

    This week's story deal

    Pixel-Pip, Mochi-Max and Bibi-Bot picked this week's story deal. It's a fictional NPC recommendation—not live customer activity.

    Same price all week No countdown, no sell-out
    This week's story deal.
    YOUR FICTIONAL HAUL

    Basket

    Total0 Sparks

    No real payment, delivery or goods. This spends invented Sparks only.

     PIP'S PICK · NO PROFILING

    Tell Pip what sounds fun.

    Pip sends only these words to TypeSafe, a matching service, to find matching finds. They aren't stored or linked to you, so please leave out personal details. If the service is unavailable, Pip matches your words on this device instead and sends nothing.
    Or try:

    Or choose from the options:

     RESTRAINT SIDE QUEST

    Use what you own.

    Side quest XP can be earned once a day.

     PRIVATE RESEARCH PILOT

    Welcome to NeoPop Shop.

    The anti-FOMO shop: nothing here is missable and nothing is rushed.

    This is a fictional shop. No real money is spent, no goods are delivered, and all products and reviews are invented.

    You'll start with a weekly target of 1,200 Sparks and anonymous totals off. You can change either at any time in My progress.

    Change the defaults (weekly budget, anonymous totals)
    Your progress stays on this device. The only things ever shared are those optional totals, an end-of-pilot survey you choose to send and, if you make a save phrase, an encrypted copy of your save. The public launch age is not yet decided.     DEAL DETECTIVE · CASE 1 OF 3

    Is this really a deal?

    What to look for

    All prices here are invented—including the shop's own "was" prices.

     HAUL DELIVERY

    Pip brought a box!

     NPC COUNTER · FICTIONAL HAGGLING

    Pixel-Pip

    Walking away always counts as a thoughtful pass. Deals last until the end of the week, and nothing is bought until you check out.

     LET IT GO?

    Find

    Sell to Rummage RueSecond Spin counter · fictional

    Donate to the Community ShelfA story shelf for shared finds

    Sparks are fictional and have no monetary value. Rue and the Community Shelf are part of the game.

     PASS JAR FULL

    You kept 500 Sparks.

    Pick a decoration for your Cloudroom. The rest stay available for your next full jar.

     CLOUDROOM SNAPSHOT

    A picture of your room.

    Your Cloudroom, drawn as a shareable picture.

    The picture is drawn on this device and never uploaded. No account is needed, and the caption says the finds are fictional so nobody mistakes it for a real haul.

     END-OF-PILOT SURVEY · 0 answered

    How was NeoPop Shop?

    There are no right answers, and you can leave anything blank. Nothing leaves this device until you choose to send it.

    See exactly what gets sent 
    
      
    
      
      
    Only what is shown above is sent, and only when you press Send. The pilot does not record your name, email or IP address. The random responseId lets you send again to replace your answers instead of adding a second copy.
    
      
    
        
        
        
      
    
      
    
      
    
        

    
      A QUICK QUESTION
      
    Help decide what stays in the shop?
    
      
    The shop changes over time: finds that nobody looks at or wants quietly leave, and new ones arrive. If you agree, this page shares anonymous daily totals:
    
      
      
    
        
        
      
    
        

    
      
      WHY AM I SEEING THIS?
      
    
      
      
    
      
        

    
      
      MY TASTE · STAYS ON THIS DEVICE
      
    What the shop has noticed
    
      
    This is everything the shop remembers about what you open, save, think over and buy. It never leaves this device, and it only shapes the “Picked for you” shelf. It never changes a price or the order of the main grid.
    
      
      
      
    
      
    
      
        

    
      
      SHARE A SHELF · NO ACCOUNT
      
    Send your saved finds to someone.
    
      
    
      
      
      
      
      
    
      
    
      The finds are written into the link itself. Nothing is uploaded, there's no account, and nothing about you is included. Anyone with the link can see these finds and the title, so keep personal details out of the title.
        

    
      
      A SHARED SHELF
      
    
      
    
      
    
      
    
        

    
      
      READING SETTINGS · SAVED ON THIS DEVICE
      
    Make the shop easier to read.
    
      
    Changes apply straight away, on every page, and stay when you close the tab. They are kept apart from your game, so starting a new game doesn't undo them.
    
      
    Text size
        
        
        
    
      
    Movement
        
        
    
      
    Contrast
        
        
    
      
    Browsing style
        
        
        
    
      
        

    
      
      TWO FINDS, ONE VERDICT
      
    Which one is for you?
    
      
    
        
        
      
    
      
      
    
      
    What matters most?
        
        
        
    
      
    
      
        

    
      
      BUILD AN OCCASION · WORKED OUT ON THIS DEVICE
      
    What are you putting together?
    
      
    
        
        
    
      
    
      
    
      
      
    
        

    
      
      TRY IT IN YOUR SPACE · STAYS ON THIS DEVICE
      
    Try it in your space
    
      
    Not to scale. Drag the find into place, pinch or use the slider to size it by eye. The camera picture or photo never leaves your device. If "Use my camera" is blocked on your phone, "Take a photo" uses your camera app instead.
    
      
    
        
        
        
        Start your camera or choose a photo of your room
      
    
      
    
        
        
      
    
      
    
        
        
        
        
        
      
    
      
    
        

    
      
      STYLE QUIZ · STAYS ON THIS DEVICE
      
    Which would you rather have?
    
      
    
      
    
        

    
      
      BEAUTIFUL ACCIDENTS · SAME ALL DAY
      
    Three finds, one thing in common
    
      
    
        

    
      
      WEEKEND GENERATOR · PLANNED ON THIS DEVICE
      
    Plan a day, then see if you need anything
    
      
    
        

    
      
      TWO FUTURES · SAME BRIEF, SAME BUDGET
      
    Which way would you go?
    
      
    
        

    
      
      MORE LIKE THIS · WORKED OUT ON THIS DEVICE
      
    More like this
    
      
    
        

    
      
    
        
        
          
          
          100%
          
          
          
        
        
      
    
      
    
      
    Pinch or scroll to zoom, drag to move, double-tap to jump in. Swipe or use the ← → keys for the next find.
    
        

    
      
      SIZE HELPER · INVENTED SIZES
      
    Find my size
    
      
    
        

    
      
      TELL US SOMETHING
      
    Found a problem, or have an idea?
    
      
    We read every message ourselves. No account and no name needed.
    
      
    
        
        
        
        
        
        
        
        
        
    Your message, and your email if you give one, are stored privately and read only by us. An email address is used only to reply. Nothing is shared, and messages are deleted after 90 days. Please don't include your save phrase or any passwords.
    
        
        
      
    
      
    Prefer email? 
    
        

    
      
      KEEP MY GAME SAFE
      
    Don't lose your progress
    
      
    
        

    
      
      AN INVENTED COUNTRY
      
    
      
    
        

    
      
      WHAT WOULD YOU KEEP? · NOTHING IS BOUGHT
      
    Ten finds. Room for three.
    
      
    
        

    
      
      TIME MACHINE · WORKED OUT ON THIS DEVICE
      
    An era, remade for today
    
      
    
        

    
      
      MY SHELF · STAYS ON THIS DEVICE
      
    Everything you own, saved and kept
    
      
    
        

    
      
      FIND PASSPORT
      
    
      
    
        

    
      
      ABOUT THIS PILOT
      
    A shopping game with room to pause.
    
      
    NeoPop Shop tests whether fictional collecting can be satisfying without real spending, personalised pressure or permanent fear of missing out.
    
      
        

    
      
      NEOPOP SHOP GUIDE
    Frequently asked questions
    
      
    This guide describes the current pilot and will grow as new features are added.
    
      
    
        
    Is NeoPop Shop a real shop?
    No. Every brand, product, review, price, discount, order and stock message is fictional. Nothing is charged or delivered.
    
        
    How do I report a problem or suggest something?
    Press Contact us in the footer and write your message. There is no account to make and no name to give. If you would like a reply, add an email address; otherwise leave it empty. Your message is stored privately, read by a person, and deleted after 90 days. Please don't include your save phrase.
    
        
    What are Sparks?
    Sparks are the shop's invented collection currency. They cannot be bought, sold, withdrawn or exchanged for money. The Spark Tap and Staff Door shifts provide more Sparks.
    
        
    What is the Spark tab?
    Nothing in the shop is ever out of reach. If a haul costs more than the Sparks in your wallet, the rest goes on your tab. The tab has no interest, no deadline and no penalty, and nothing is ever locked. Anything you earn pays the tab down before it reaches your wallet, and it clears to zero when the week rolls over. Your weekly budget is your own target, not a limit, and the Weekly restraint card simply shows how the week is going against it.
    
        
    Can I sell or donate finds?
    Yes. Press Let go next to a find in the Storage box panel. Rummage Rue at the fictional Second Spin counter buys it for 40% of what you paid, so reselling always costs Sparks overall. Rue pays out up to a third of your weekly allowance each week. You can also donate a find to the Community Shelf: it pays no Sparks, but your first five donations each week earn XP. Retired finds can't be bought again, so the game asks you to confirm first. Everything you let go stays listed under Previously owned.
    
        
    What is the storage box?
    The storage box in your Cloudroom holds finds you want off display. Drag a find onto the box in the corner of the room, press Delete on a selected find, or use the Store buttons under the room. Stored finds stay yours, still count toward your collection and can go back on display at any time.
    
        
    How does Ask Pip work?
    Type what you're after in Pip's Pick, for example "a present for a gamer under 200". Pip sends just those words, with the list of finds you don't own yet, to TypeSafe, a matching service, which judges which finds fit. Pip shows up to three. Your words aren't stored or linked to you, and nothing about your browsing is used. Only a daily count of questions is kept, so the pilot stays within its budget. The options below the box work without sending anything.
    
        
    How does the Spark Tap work?
    Every six hours the Spark Tap fills with one drop of Sparks. Over a week the drops add up to a little more than your weekly budget goal, so staying under the goal is a real choice. The tap holds up to four drops, one day's worth. Collect them from the Spark Tap on the shop page or by selecting your Sparks balance. When the tap is full it pauses, so nothing is lost and there is no need to check in every six hours. Changing your weekly goal changes the size of each drop.
    
        
    Where is my progress saved?
    Your balance, collection, Cloudroom and preferences stay in this browser on this device unless you choose to keep them safe. Keep my game safe (in the footer) can download a file, or make a six-word save phrase that lets you carry on from another device. There is still no account, email address or telephone-number registration: the phrase scrambles your save on your device before it is uploaded, so the shop cannot read it, and if you lose the phrase the save cannot be recovered.
    
        
    How does the save phrase work?
    It makes six random words. Your device turns them into a lookup id and a secret key (neither can be worked back to the phrase), scrambles your save with the key and uploads only the scrambled bytes under the id. Type the phrase on another device and that device finds, unscrambles and loads your save. It syncs quietly after that, and if both devices have changed it asks which game to keep. You can stop syncing on a device or delete the cloud save at any time, and a cloud save nobody has touched for a year is deleted.
    
        
    What happens when I buy a fictional product?
    The item enters your basket. At fictional checkout, Sparks are deducted (any shortfall goes on your Spark tab) and the item arrives through a short showroom animation before joining your Cloudroom collection.
    
        
    Why does the game reward passing?
    NeoPop Shop is designed to make restraint part of play. Thoughtful passes earn XP, support budget goals and fill the Pass Jar without turning every decision into a purchase.
    
        
    Are flash deals and other shoppers real?
    No. Story activity belongs to clearly fictional NPC shoppers. The pilot does not pretend that real people are competing for stock, and missed products can return.
    
        
    Does the site profile me?
    There is no advertising profile and nothing about your browsing leaves your device. The shop does keep a short "taste" list in this browser: the departments and moods of the finds you open, save, think over and buy. It only powers the "Picked for you" shelf. Open My taste in the footer to read it, mark things as "less of this", forget it or switch it off. The main grid, prices and Ask Pip don't use it.
    
        
    How does sharing a shelf work?
    Press Share this shelf on your saved shelf, give it an optional title, and copy the link. The finds are written into the link after the # sign, which your browser never sends to any server, so nothing is uploaded and there's no account. Whoever opens it sees those finds and the title, and can save any of them to their own shelf. It can't tell you whether someone else already picked one, because there is no server keeping track.
    
        
    What are "Why this price?" and "Will I still use this?"
    Both are on a find's page and both are optional. "Why this price?" shows an invented breakdown of what the price pays for: materials, design, packing, running the shop and the shop's margin. It's made up for the shop, like everything in it. "Will I still use this?" asks how often you'd use the find, then works out the cost per use over a year and says whether you already own something similar. Neither one nudges you to buy.
    
        
    Can I change the text size or reduce movement?
    Yes. Open Reading settings in the footer to choose Normal, Large or Larger text, to reduce movement (it follows your device's setting by default), and to raise the contrast. The choices are saved on this device and apply on every page, including the Staff Door.
    
        
    How does "Compare" pick a verdict?
    Press Compare with another find on a find's page, or Compare two on your saved shelf. You choose what matters most: lighter on Sparks, new to your collection, or the rarer find. The verdict follows that one priority and uses only what's on screen: prices, what you already own, and rarity. It never uses your taste list, it says what the other find does better, and it buys nothing.
    
        
    What is "Build an occasion"?
    Press Build an occasion in the shop, pick one (a warmer home, a game night, a quiet desk, a weekend away, a slow coffee morning, a housewarming gift, movie night, or a parcel for a pet) or describe it in your own words. The shop fills each slot with a find that fits its share of your budget, and says plainly if an essential is missing or if you're over budget. You can swap any item, keep the ones you like while the rest is reshuffled, leave items out, reduce the total by a fifth, make it more colourful, add everything to your basket, save it or copy a link. It's worked out on your device, doesn't use your taste list, and buys nothing until you check out.
    
        
    What is gift mode?
    When you're shopping for someone else, switch on gift mode (in the occasion builder or in My taste). For three hours, what you open, save and buy isn't added to your taste list, and "Picked for you" steps aside, so a present for someone else doesn't change your own recommendations. A pill at the top of the shop shows when it's on, and it switches itself off.
    
        
    What are Calm and Quick browsing?
    The Calm, Standard and Quick buttons above the grid (and Reading settings in the footer) choose how the shop looks. Calm shows fewer, larger cards, hides the promotional banners and switches movement off. Quick shows a dense grid of small cards. It's always your explicit choice, saved on this device, and it never changes prices or what's for sale.
    
        
    What is "Try it in your space"?
    On a photo find's page, press Try it in your space to place the find over your phone's camera or a photo of your room. If your phone has more than one camera, a button switches between the back and front (selfie) cameras, and the selfie view is mirrored like your phone's own camera. Drag it, pinch or use the slider to size it, and save a picture. It is always not to scale: it shows the look, not the fit. The camera picture and your photo stay on your device, nothing is uploaded, and a saved picture is made in your browser and downloaded by you.
    
        
    What is "Where it came from"?
    An invented story for each find: where its materials were sourced, where it was made, how it was finished and packed. It's told plainly as a story, with no chain or certificate, and it says it is made up.
    
        
    What does "Take it slowly" do?
    At the basket you can choose an invented slower delivery, which gives back a few Sparks (5%, between 5 and 100). It shows how a real shop could reward patience, since slower parcels share fuller boxes. In the shop your finds join your Cloudroom straight away either way, and your receipt records the invented arrival date.
    
        
    What are vibes?
    Under the departments, the Browse by vibe chips filter the shop by how things look and feel: colour vibes (Sunny side, Poppy red, Sage & moss, Sea glass, Midnight, Plum & berry, Soft neutrals) come from each photo's measured main colour, and mood vibes (Cosy corner, Playful, Everyday useful, A little strange) come from the department's mood. They combine with a department, and "Clear vibe" removes the filter. Nothing about which vibe you pick is stored.
    
        
    What is the style quiz?
    An optional one-minute quiz: six this-or-that rounds, each a pair of finds. Your picks add weight to the departments, vibes and moods you chose, so "Picked for you" shows more of what you like. You can also say plainly "more" or "less" of any vibe in My taste. It's all kept on this device, it's off while gift mode is on, and you can erase it or switch it off whenever you like.
    
        
    What is price history?
    On a find's page, Price history shows an invented twelve-week chart that always agrees with the find's reference price, so the "was" price is never contradicted by the chart next to it. It's invented for the shop; a real shop could publish the true history the same way.
    
        
    Can I step through finds without closing the pop-up?
    Yes. Open a find from the grid, your saved shelf or "Picked for you", and the pop-up has Previous and Next buttons for the next find in that same list, whatever department, vibe, search or sort you're in. You can also swipe left or right on a phone, or use the left and right arrow keys.
    
        
    What does "More like this" do?
    On a find's page, it shows the finds closest to it: the same sort of find first, then a similar main colour, shared mood and a similar price, with the reason under each. It is worked out on your device from the shop's own colour measurements.
    
        
    How do I find things by colour?
    Under the department tiles, pick a colour swatch (or any colour with the picker) and the shop keeps the finds whose photo is mostly near that colour, best matches first. A grey or cream pick finds the soft neutrals. It combines with departments, vibes, search and Arrives by.
    
        
    Can I zoom into a photo?
    Yes. Press Zoom in on a find's page (or click its photo). Pinch, scroll or use the buttons to zoom, drag to move, double-tap to jump in, and swipe or use the arrow keys to step to the next find in your list.
    
        
    How does the size helper work?
    On clothes, shoes, caps and pet wear, Find my size asks a few questions and suggests a size, with the reasons. The size charts and the "runs small" notes are invented for this fictional shop. Your answers are only remembered if you tick the box, and only on this device. A size you choose shows on the find, in your basket, on your receipt and on the passport.
    
        
    What are the invented countries and sets?
    Every Stamps & Coins find belongs to an invented country such as Kestrelia or the Pellam Isles. A country page gathers its stamps, covers and coins, and a set (all of a country, or the stamp, cover and coin for one event) just shows how many you have. There's no reward for completing a set and nothing to hurry for.
    
        
    What does "Arrives by" do?
    Beside the sort menu, it keeps only the finds whose invented standard delivery would arrive by a day you pick. It uses the same estimate as your basket (two, three or five working days by size, no parcels on Sundays).
    
        
    What are beautiful accidents?
    Three finds from three departments that look nothing alike but share something real: nearly the same measured photo colour, or a word in their names. The pairing is the same all day, and you can follow the colour or word across the whole shop. It makes no claim about shape or style.
    
        
    What does the weekend generator do?
    Give it a budget, who's coming and a mood, and it suggests a plan for a day (a picnic, a noodle night, a creative afternoon, a garden gathering or a puzzle-and-tea afternoon) with steps, things that need nothing bought, and optional finds. Leave out anything you like.
    
        
    What are two futures?
    One brief (a free Saturday evening, a weekend away or a new desk) met two different ways, built with the same budget and set side by side: cost, room it takes, how bold the colour is, the mood it leans to and how many departments it needs. Pick one and it opens in the occasion builder.
    
        
    What is "What would you keep?"
    A small game: ten finds for a situation, and you keep only three. It then tells you what your three say about your priorities (comfort, practicality, colour, price), worked out from facts about them. Nothing is bought, and the three count like saves for "Picked for you" unless gift mode or taste is off.
    
        
    What is the discovery dial?
    On the "Picked for you" shelf, a three-step dial sets how adventurous the picks are: Comfort zone (more of what you like), Pleasant surprise (half your taste, half finds that share a vibe or mood with it) or Wild card (departments you haven't looked at). Each card says which kind of pick it is, and anything you said "Less" to is never used.
    
        
    What does Remix do?
    In the occasion builder, Remix makes a collection more playful, more understated, or aims for half the total, by swapping finds and never the ones you marked Kept. If the cheapest swaps can’t reach half, it says so. Undo puts it back.
    
        
    What is the time machine?
    Choose an era (a 1970s conversation room, a 1980s arcade bedroom, a 1990s weekend wardrobe, a 1960s kitchen of the future). The shop dresses it from what's on sale, and a slider moves one slot at a time from the era's own way of doing things to today's. The eras are loose moods for a fictional shop, not period research.
    
        
    What is My shelf?
    One place for what you own, have saved and kept in What would you keep. It spots doubles, shows which occasion your shelf is closest to and what would round it out, and keeps one line a week about what you leaned towards. It all stays on this device and the history can be cleared.
    
        
    What is a find passport?
    For every find you own, a passport in the Showroom shows when you got it, what you paid, its finish, how to look after it, an invented serial number and warranty, what Second Spin would pay for it, and an invented journey from order to delivery. The date, price and offer are real numbers from your own receipts; the rest is invented and says so.
    
        
    What does "Why this?" show?
    The real reasons a find is in front of you: whether it's this week's story deal or theme pick, whether it's new, whether it matches your search or department, whether it's on your "Picked for you" shelf, and how the grid is ordered. If there's no special reason, it says so.
    
        
    Does NeoPop Shop collect analytics?
    Your play stays local. Optional anonymous daily totals (per-find counts, whether you played that day, your Sparks totals for the day and how many Staff Door shifts and desks you played) and the end-of-pilot survey are sent only after you choose to participate; their screens explain exactly what is shared. The totals carry no name, email or device ID, and they are added together with everyone else's.
    
        
    Why is the pilot 18+?
    The private pilot uses a self-declared 18+ limit while the economy, timer pressure, privacy design and public-launch audience are evaluated. The creative content remains family-safe.
    
        
    Can I lose a collection by missing a day?
    No. There are no missed-day penalties, paid streak repairs or permanent one-chance drops. Themes and products can return.